Tourism
as a force for
change.
How a transitional year reshaped the LATA Foundation — and laid the groundwork for the most ambitious chapter in our history.
A deliberate pause.
A purposeful pivot.
2025 was a year of intention. As the LATA Foundation moves towards its 20th anniversary in 2027, we made a conscious choice: to slow down, sharpen our focus, and rebuild our foundations before scaling what comes next.
This is our first formal impact report — and the first of what will become an annual report. It marks a deliberate step toward greater transparency, professionalism, and accountability. It also coincides with the most significant strategic shift in our history: placing tourism unambiguously at the heart of every project we fund.
Spending was carefully managed in 2025, not because of caution alone, but because we wanted to get this transition right. The result is a 2026 portfolio in which every project carries a clear, measurable link to the travel industry that sustains us — and a fundraising calendar already on track to be our busiest year ever.
Our Strategy Tourism as a catalyst for change.
Using tourism to drive positive change in Latin America — through a diverse portfolio of community-led projects that build self-resilience and demonstrate how travel can be a force for good.
A three-stage journey from foundations to scaled impact.
Fix the base
Tourism embedded in eligibility. Paid staff capacity introduced. Project rigour tightened.
Begin to grow
Strategy activated. LATA Challenge launched. £75k income target. 100% tourism-aligned portfolio.
Scale & impact
20th anniversary year. Multi-year project partnerships. Deeper corporate engagement.
Four strategic objectives guiding every decision.
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iGrow a financially sustainable organisation Diversify income, deepen donor retention, build a resilient base less dependent on a small group.
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iiEstablish a unified strategy in line with LATA Turn the LATA community into amplifiers — quarterly alignment and shared sustainability reporting.
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iiiDevelop collaborative ways of working Connect projects volunteers, fundraising volunteers and trustees through clearer ownership and shared rhythms.
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ivElevate the profile of the Foundation Sharper communications, an annual impact report, stronger storytelling — at every industry moment.
A weighted scorecard for tourism-led impact.
In 2025 we introduced a formal scoring framework so every project is evaluated on the same criteria — replacing subjective decision-making with a rigorous, transparent process. Every project supported in 2026 has been scored against it.
Fundraising 2025 Where the money came from.
A positive year against a still-recovering post-pandemic baseline. The travel industry once again proved itself the Foundation’s most committed partner — but the income mix tells the real story of where we’re headed.
2025 fundraising events
Four Projects, Four Countries How tourism becomes a catalyst.
Community Green Tourism, Pro Eco Azuero
The clearest demonstration of our new direction: tourism, conservation, and livelihoods, all in one programme. Over three months, the Foundation funded training for the next generation of ecotourism guides in one of Panama’s most biodiverse coastal regions.
Classroom learning combined with field experiences across Isla Iguana, Playa El Arenal, and the mangrove systems gave participants direct, hands-on engagement with the biodiversity they’ll one day interpret for visitors.
What the funding delivered
- Training in biodiversity, marine conservation, birdwatching, cetaceans, fisheries & ecosystem management
- Practical skills in tour guiding and conservation communication
- Strengthened environmental leadership among younger community members
- A clear pathway from conservation education to sustainable livelihoods
Women-led Community Tourism with the Community Baboon Sanctuary Women’s Conservation Group
The CBSWCG is a pioneering force — Belize’s first women-led conservation organisation, contributing to a national shift in gender inclusion across protected area management. Our funding supported them at a pivotal moment in their growth.
Investment was channelled into improvements in visitor services, guiding capacity, and tourism-linked livelihoods — directly increasing income generation while enhancing the visitor experience at the sanctuary.
What the funding delivered
- Improved guiding and visitor services at the sanctuary
- Increased local income through guiding and catering activities
- Wildlife protection, including aerial crossings to reduce howler monkey road mortality
- Food security via agroforestry and backyard gardening initiatives
- Strengthened visitor centre and natural history interpretation
Academic Tutoring Programme, El Rio Foundation
A flagship example of how tourism infrastructure becomes social infrastructure. The Rio Hostel anchors this programme run by the El Rio Foundation, hosting structured tutoring across five communities in a region still recovering from decades of conflict.
2025 was a breakthrough year. 78 children received 26 hours of weekly academic support, achieving an average 36% improvement in academic skills. New wellbeing clubs reached 110 children directly, with wider psychological support extending to over 500 young people.
What the funding delivered
- 26 hours of weekly tutoring for 78 regular participants
- Five wellbeing clubs supporting 110+ children
- Psychological support reaching 500+ young people
- Holistic enrichment: environmental education, chess, sport, reading
- Full parental satisfaction reported across the programme
Picaflor House — Literacy Project & Mobile Library
Cusco is Peru’s second region for children lacking family protection. Over 62% of CEM cases involving minors relate to physical and sexual violence. Against that backdrop, Picaflor House is a sanctuary — and the mobile library is its outstretched hand to rural communities.
Our funding restarted the mobile library after a pause caused by funding gaps. £3,556 went directly to the salaries that keep delivery running; £2,030 covered vehicle costs and resources to put 903 books on the road.
What the funding delivered
- 898 hours of programmed activity for 95 children
- Mobile library: 41 trips reaching 48 rural children for 205 hours
- Computer and English classes for 57 students aged 4–13
- 34 volunteers mobilised in support of delivery
- Continuity of service through a critical funding-gap year
Taking part in the training organised by Pro Eco Azuero, funded by the LATA Foundation, has been a deeply significant experience for both my personal and professional life. Through talks given by specialists on mammals, cetaceans, botany, birds, sharks, jaguars and other species — and the field trips that accompanied them — I was able to connect far more closely with nature and understand the importance of protecting Panama’s ecosystems.
One of the moments that most shaped my journey was discovering the world of birds. It awakened in me an even greater interest in exploring and valuing Panama’s biodiversity. We also had the chance to visit Cerro Hoya National Park, an extraordinary place that deepened my admiration for the natural wealth our country holds.
The whole experience helped me grow personally, strengthen my confidence, and develop a clearer vision of how I can contribute to sustainable tourism and environmental education. These experiences spoke to a real sense of purpose in me — they connected deeply with my passion for nature, for conservation, and for the desire to share what I’ve learnt with others.
What I learnt has also been invaluable for my own tourism business, which focuses on creating authentic, sustainable experiences. Thanks to this training, I can now guide both Panamanian and international visitors more effectively — offering richer, clearer, more educational information about our country’s destinations and natural resources.
As a community healthcare worker, housewife, and mother of nine, my life has always revolved around caring for others — with little opportunity to imagine different possibilities for myself. In 2025, through the Community Baboon Sanctuary Women’s Conservation Group and funding from the LATA Foundation, I trained in hospitality and customer service, storytelling, and preparing vegan and vegetarian dishes.
What began as a learning opportunity became transformative. I started cooking healthier meals for my own family, then for tourists — earning additional income — and now share recipes with people in my community who need to change their diets for medical reasons. Many grow vegetables in their backyards; I can teach them to make better use of what they already grow. Eating healthy does not have to be expensive.
The hospitality and storytelling training also strengthened my work in healthcare — helping me communicate better, listen more carefully, and approach people without judgment. Today I see myself not only as a mother and carer, but as someone with the confidence and skills to diversify how I earn a living, while serving my community with pride.
I have discovered that growth can happen at any stage of life — and that caring for others can begin with investing in yourself.
The 2026 Outlook · Our targets From foundations to flagships.
2026 is the year the strategy meets the road. Every project funded carries an explicit, scored link to tourism. Every event in the calendar is built to deepen LATA member engagement. For the first time, the Foundation publishes its forecast targets alongside its impact — transparency is part of the discipline of growth.
Fundraising goal for 2026
A 10% step-up from 2025, supported by paid capacity, an expanded events calendar, and the launch of the LATA Challenge — Move for Cuba.
Of 2026 projects with explicit tourism link
Every project has been evaluated against the weighted scorecard. Tourism is no longer one criterion among many — it is the lens through which we see all projects.
Major fundraising events across 2026
LATA Expo Auction and Raffle · LATA Challenge — Move for Cuba · LATA Pub Quiz · LATA Bake Off · Bristol Latin BBQ.
The strategy is set. Now we run.
2026 marks our first integration into LATA’s broader sustainability reporting — meaning the Foundation’s impact will, for the first time, be visible across the entire LATA community as a shared achievement.
Early 2026 — Already Delivering
2027 marks our 20th anniversary. By then we aim to be in our scale & impact phase — with multi-year project partnerships, deeper corporate engagement, and an integrated reporting framework that turns every LATA member into an amplifier of community-led change.
Two flagship projects. Two sides of the same case for tourism as a force for good.
In Galápagos, tourism’s environmental footprint is the problem we’re helping solve. In Pachar, tourism’s economic upside is the opportunity we’re helping unlock. Together they show why our criteria now treat tourism not as a context, but as the lever itself.
Protecting an oceanic manta ray aggregation — and the tourism that depends on it.
In partnership with the Galápagos Conservation Trust and the Galápagos National Park Directorate, we are funding a paid local research internship and best-practice tourism guidance at Los Túneles — a famous day-trip site recently discovered to host an oceanic manta ray aggregation now at risk of boat strikes.
This is the precise model our new strategy was designed for. Tourism supplies ~80% of the Galápagos economy, but UNESCO has repeatedly raised the spectre of a return to the World Heritage At Risk list as land-based tourism has grown by over 260% in twenty years.
Our funding supports a Co-Galápagos paid internship for a local early-career researcher, hosted by local NGO FUNCAVID, who will help complete the technical guidance, co-lead a community communications campaign, and support training for 14 boat crews and Naturalist Guides — turning every tourist trip into an act of conservation rather than a threat to it.
A village reimagined through art — on the road to Machu Picchu.
In partnership with Turismo Cuida, the LATA Foundation is supporting Phase II of Pachar Pueblo Mural — building on a Phase I that transformed 34 homes and the local church into murals telling stories of Andean cosmovision, ancestral agriculture, and cultural resilience.
Phase II turns that artistic foundation into a living, market-ready visitor experience. Our funding supports training for women and youth in hospitality, guiding, and experience design, delivered in partnership with CENFOTUR (Peru’s national tourism training body) and Instituto La Salle. The output: 3–4 ready-to-sell tourism products — guided mural tours, weaving workshops, gastronomic experiences — designed by the community, delivered by the community, owned by the community.
Pachar sits on the Cusco–Machu Picchu corridor, one of Latin America’s most-travelled routes. Today, just 10% of Pachar’s visitors are international. That gap is precisely where the LATA community comes in.
How £5,000 from the Foundation unlocks years of community income — through LATA members.
Pachar is the clearest demonstration yet of what our refocused criteria are designed to do. The Foundation’s grant doesn’t just fund training — it builds the product LATA members can sell. The community owns the experience. The operators provide the demand. The grant pays for itself many times over, in livelihoods sustained.
The Foundation funds the build
£5,000 to train women and youth, develop 3–4 tourism products, and prepare them for visitors.
→LATA members add to itineraries
Pachar becomes a half-day stop on Sacred Valley itineraries — between Ollantaytambo and Machu Picchu.
→Visitors pay the community directly
Each booking puts income into local hands — guides, weavers, cooks, hosts — sustaining 60 families.
→The project becomes self-sustaining
Visitor revenue funds maintenance and expansion. The grant withdraws. The model continues.
A genuine, community-owned cultural experience on a route your clients are already travelling. An additional booking line that supports a project you’re already collectively funding through the Foundation. A story your travellers will remember and retell.
Visitor revenue that flows directly into household income. Reduced dependence on philanthropic funding within three years. A 30% projected increase in tourism-linked household income across Pachar by project end.
This is your Foundation. Make it the engine of change you want it to be.
The LATA Foundation exists because the LATA community willed it into being eighteen years ago. To unlock the next chapter — multi-year project partnerships, deeper community impact, a portfolio that reaches further than ever — we need more of our members to make the Foundation a regular, intentional part of how they support Latin America.
The case for regular giving.
Today, three-quarters of our income comes from a small group of generous tour operators. Their leadership has been extraordinary — and we want to widen the circle around them. The more members who give regularly, the more predictable our funding, the more ambitious our project commitments, and the less vulnerable the Foundation is to any single year of fluctuation.
The case for your support.
Every project in this report is in a country your clients travel to. Every grant we make connects tourism — your industry — to outcomes that matter for the places that host it. Supporting the Foundation isn’t charity: it’s investment in the destinations, communities and ecosystems on which the entire LATA community depends.
Supporting the Foundation is industry-aligned sustainability — not generic philanthropy.
Conservation in the destinations you sell.
- Endangered manta ray protection & regenerative tourism in Galápagos Galápagos Conservation Trust · 2026
- Marine, mangrove & reef ecosystem training, Azuero Pro Eco Azuero · 2025–26
- Wildlife protection & agroforestry, Bermudian Landing Community Baboon Sanctuary · 2025
Community livelihoods, education & women’s empowerment.
- Women-led tourism enterprise & cultural heritage, Sacred Valley Turismo Cuida / Pachar · 2026
- Academic tutoring & wellbeing for 600+ children El Rio Foundation · 2025–26
- Literacy, mobile library & child protection, Cusco Picaflor House · 2025
- Belize’s first women-led conservation NGO Community Baboon Sanctuary · 2025
The discipline behind every grant.
- Weighted scorecard applied to every 2026 project Tourism · community · sustainability · footfall
- Non-negotiable gates on safeguarding, transparency & NGO oversight Four yes / no checkpoints
- Independent trustees & externally audited accounts UK Reg. Charity No. 1123580
- Annual impact report & project-level outcomes Citable in your own ESG reporting
Three ways to make it your Foundation.
Become a regular giver
A monthly or annual contribution from your business — whatever scale feels right. Predictable income lets us commit to multi-year partnerships and deeper community impact.
Sponsor an event
Back one of our 2026 fundraising events — the Pub Quiz, the Bake Off, the Auction, the Move for Cuba Challenge. Your visibility, our reach, more for the projects.
Champion a project
Send your clients to Pachar. Donate prizes to the Auction. Offer expertise to a project partner. Run a workplace fundraiser. The Foundation thrives when members get hands-on.
One small step from every member. A transformed Foundation by 2027.
A huge thank you to our volunteers
The LATA Foundation wouldn’t exist without our volunteers — their commitment, expertise, and time are the foundation on which everything we do is built. We are hugely grateful and thankful for everything they put in.
Time given freely is the rarest gift of all. Thank you for everything you make possible.
Thanks to our donors
With thanks to
GO Galápagos / GO Quito Hotel · De Nada’s Empanadas · Sanderson Phillips · Amazonas Explora DMC · Bradt Guides · Coppola Hideaways · Viaventure DMC · Lima Tours · Explora Hotels · Aqua Expeditions · Mountain Lodges of Peru · Australis Cruises · Air Europa · Estancia Los Potreros · Falkland Island Holidays · Unseen Tours · Via Natura DMC · Art Hotels Ecuador · Distinctive Americas · Journey Mexico · Gondwana Brazil DMC · Sunvil · Las Iguanas · Wendy Wu Tours · Belize Tourism Board
Special thanks to Rachel Nicoll and Abbi Gutierrez – the LATA Foundation team, for their dedication and hard work
