Impact Report 2025

LATA Foundation — Impact Report 2025
Est. 2007 Using tourism to drive positive impact in Latin America.
2025
The Inaugural Impact Report

Tourism
as a force for
change.

How a transitional year reshaped the LATA Foundation — and laid the groundwork for the most ambitious chapter in our history.

£68,344
Raised in 2025
£500k+
Awarded since 2007
~65
Project partners to date
20+
Latin American countries reached
Chapter 01 — Foreword

A deliberate pause.
A purposeful pivot.

2025 was a year of intention. As the LATA Foundation moves towards its 20th anniversary in 2027, we made a conscious choice: to slow down, sharpen our focus, and rebuild our foundations before scaling what comes next.

This is our first formal impact report — and the first of what will become an annual report. It marks a deliberate step toward greater transparency, professionalism, and accountability. It also coincides with the most significant strategic shift in our history: placing tourism unambiguously at the heart of every project we fund.

Spending was carefully managed in 2025, not because of caution alone, but because we wanted to get this transition right. The result is a 2026 portfolio in which every project carries a clear, measurable link to the travel industry that sustains us — and a fundraising calendar already on track to be our busiest year ever.

02

Our Strategy Tourism as a catalyst for change.

Our mission

Using tourism to drive positive change in Latin America — through a diverse portfolio of community-led projects that build self-resilience and demonstrate how travel can be a force for good.

2025 · The Reset Year Three pivots that shape everything next.
Tourism at the coreEvery project now scored on its explicit, measurable link to tourism — embedded in our 2026 portfolio.
From volunteer-led to volunteer-poweredOur first paid staff role introduced in 2025 — a structured approach to delivery, with the volunteer ethos preserved.
Building for the long horizonA more diversified income model, broader supporter base, deeper corporate partnerships, and the LATA Challenge launching in 2026.
The path to scale

A three-stage journey from foundations to scaled impact.

01
2025 · Delivered
Fix the base

Tourism embedded in eligibility. Paid staff capacity introduced. Project rigour tightened.

02
2026 · In motion
Begin to grow

Strategy activated. LATA Challenge launched. £75k income target. 100% tourism-aligned portfolio.

03
2027 + · Horizon
Scale & impact

20th anniversary year. Multi-year project partnerships. Deeper corporate engagement.

What we’re trying to achieve

Four strategic objectives guiding every decision.

  1. i
    Grow a financially sustainable organisation Diversify income, deepen donor retention, build a resilient base less dependent on a small group.
  2. ii
    Establish a unified strategy in line with LATA Turn the LATA community into amplifiers — quarterly alignment and shared sustainability reporting.
  3. iii
    Develop collaborative ways of working Connect projects volunteers, fundraising volunteers and trustees through clearer ownership and shared rhythms.
  4. iv
    Elevate the profile of the Foundation Sharper communications, an annual impact report, stronger storytelling — at every industry moment.
How we choose the projects

A weighted scorecard for tourism-led impact.

In 2025 we introduced a formal scoring framework so every project is evaluated on the same criteria — replacing subjective decision-making with a rigorous, transparent process. Every project supported in 2026 has been scored against it.

Tourism alignment
Donor & member resonance
Community engagement
Tourist footfall
Long-term sustainability
Geographic diversity
+ four non-negotiable gates: measurable impact · financial transparency · reputable NGO oversight · thematic diversity
We didn’t spend less because we cared less. We spent carefully because we cared enough to get the next chapter right.
03

Fundraising 2025 Where the money came from.

£68,344
Total raised — Jan to Dec 2025

A positive year against a still-recovering post-pandemic baseline. The travel industry once again proved itself the Foundation’s most committed partner — but the income mix tells the real story of where we’re headed.

2025 INCOME MIX
Tour operator donations 76%
Fundraising events 19.5%
Individual donors 3.3%
GiftAid & other 1.2%

2025 fundraising events

The events that funded the projects in this report
LATA Foundation stall at LATA Expo 2025
LATA Expo Auction and Raffle Europe’s leading Latin America trade show — funds went directly to 2025 projects.
Spring 2025
≈ £15,000
LATA Foundation Pub Quiz 2025
LATA Foundation Pub Quiz Relaunched after a long pause — Journey Latin America took home the trophy.
2025
£2,580+
2025 Impact at a Glance

What £19,336 in carefully-targeted grants delivered across four countries.

700+
Children & young people supportedweekly across 5 communities
8,794
Lunches servedthrough Picaflor House, Cusco
36%
Avg. academic improvementacross El Rio tutoring children
20+
Tourism advocates trainedin conservation & guiding, Panama
9.86/10
Programme rating by childrenEl Rio Foundation, Buritaca
903
Books in the mobile libraryreaching rural children, Cusco
40%
Belize protected areasnow led by women — including our partner
£1:£3.5
Grant-to-impact leverage£19k awarded, £68k raised, infrastructure built
04

Four Projects, Four Countries How tourism becomes a catalyst.

Panama · Azuero Region
£4,800.
Awarded · June–August 2025
20+
Young people & entrepreneurs trained as tourism advocates
4
Ecosystems studied — mangroves, dunes, reefs, dry forest
Project I

Community Green Tourism, Pro Eco Azuero

The clearest demonstration of our new direction: tourism, conservation, and livelihoods, all in one programme. Over three months, the Foundation funded training for the next generation of ecotourism guides in one of Panama’s most biodiverse coastal regions.

Classroom learning combined with field experiences across Isla Iguana, Playa El Arenal, and the mangrove systems gave participants direct, hands-on engagement with the biodiversity they’ll one day interpret for visitors.

What the funding delivered
  • Training in biodiversity, marine conservation, birdwatching, cetaceans, fisheries & ecosystem management
  • Practical skills in tour guiding and conservation communication
  • Strengthened environmental leadership among younger community members
  • A clear pathway from conservation education to sustainable livelihoods
Belize · Bermudian Landing
£3,950.
Awarded · $5,000 USD equivalent
1st
Women-led conservation organisation in Belize’s history
40%
Of Belize’s protected areas now led by women
Project II

Women-led Community Tourism with the Community Baboon Sanctuary Women’s Conservation Group

The CBSWCG is a pioneering force — Belize’s first women-led conservation organisation, contributing to a national shift in gender inclusion across protected area management. Our funding supported them at a pivotal moment in their growth.

Investment was channelled into improvements in visitor services, guiding capacity, and tourism-linked livelihoods — directly increasing income generation while enhancing the visitor experience at the sanctuary.

What the funding delivered
  • Improved guiding and visitor services at the sanctuary
  • Increased local income through guiding and catering activities
  • Wildlife protection, including aerial crossings to reduce howler monkey road mortality
  • Food security via agroforestry and backyard gardening initiatives
  • Strengthened visitor centre and natural history interpretation
Colombia · Buritaca
£5,000.
Awarded · El Rio Foundation
600+
Children supported weekly across five communities
9.86
Out of 10 — children’s own rating of the programme
Project III

Academic Tutoring Programme, El Rio Foundation

A flagship example of how tourism infrastructure becomes social infrastructure. The Rio Hostel anchors this programme run by the El Rio Foundation, hosting structured tutoring across five communities in a region still recovering from decades of conflict.

2025 was a breakthrough year. 78 children received 26 hours of weekly academic support, achieving an average 36% improvement in academic skills. New wellbeing clubs reached 110 children directly, with wider psychological support extending to over 500 young people.

What the funding delivered
  • 26 hours of weekly tutoring for 78 regular participants
  • Five wellbeing clubs supporting 110+ children
  • Psychological support reaching 500+ young people
  • Holistic enrichment: environmental education, chess, sport, reading
  • Full parental satisfaction reported across the programme
Peru · Cusco
£5,586.
Awarded · Picaflor House
8,794
Lunches served to children in 2025
95
Children supported through programmes
Project IV

Picaflor House — Literacy Project & Mobile Library

Cusco is Peru’s second region for children lacking family protection. Over 62% of CEM cases involving minors relate to physical and sexual violence. Against that backdrop, Picaflor House is a sanctuary — and the mobile library is its outstretched hand to rural communities.

Our funding restarted the mobile library after a pause caused by funding gaps. £3,556 went directly to the salaries that keep delivery running; £2,030 covered vehicle costs and resources to put 903 books on the road.

What the funding delivered
  • 898 hours of programmed activity for 95 children
  • Mobile library: 41 trips reaching 48 rural children for 205 hours
  • Computer and English classes for 57 students aged 4–13
  • 34 volunteers mobilised in support of delivery
  • Continuity of service through a critical funding-gap year
Mónica Mora birdwatching in Panama, having participated in Pro Eco Azuero training
Mónica during a Pro Eco Azuero field training, Panama
Case study · Pro Eco Azuero · Project I
More than a training, it was an experience that brought personal growth, inspiration and new goals for my future.
Mónica Mora Participant · Pro Eco Azuero environmental training programme, Panama · May 2026

Taking part in the training organised by Pro Eco Azuero, funded by the LATA Foundation, has been a deeply significant experience for both my personal and professional life. Through talks given by specialists on mammals, cetaceans, botany, birds, sharks, jaguars and other species — and the field trips that accompanied them — I was able to connect far more closely with nature and understand the importance of protecting Panama’s ecosystems.

One of the moments that most shaped my journey was discovering the world of birds. It awakened in me an even greater interest in exploring and valuing Panama’s biodiversity. We also had the chance to visit Cerro Hoya National Park, an extraordinary place that deepened my admiration for the natural wealth our country holds.

The whole experience helped me grow personally, strengthen my confidence, and develop a clearer vision of how I can contribute to sustainable tourism and environmental education. These experiences spoke to a real sense of purpose in me — they connected deeply with my passion for nature, for conservation, and for the desire to share what I’ve learnt with others.

What I learnt has also been invaluable for my own tourism business, which focuses on creating authentic, sustainable experiences. Thanks to this training, I can now guide both Panamanian and international visitors more effectively — offering richer, clearer, more educational information about our country’s destinations and natural resources.

Sonia Salas preparing healthy dishes after CBSWCG hospitality training, Belize
Sonia putting her culinary training into practice, Belize
Case study · Community Baboon Sanctuary · Project II
The training ignited a spark within me that I did not know existed.
Sonia Salas Participant · CBSWCG hospitality & livelihoods training, Belize · 2025

As a community healthcare worker, housewife, and mother of nine, my life has always revolved around caring for others — with little opportunity to imagine different possibilities for myself. In 2025, through the Community Baboon Sanctuary Women’s Conservation Group and funding from the LATA Foundation, I trained in hospitality and customer service, storytelling, and preparing vegan and vegetarian dishes.

What began as a learning opportunity became transformative. I started cooking healthier meals for my own family, then for tourists — earning additional income — and now share recipes with people in my community who need to change their diets for medical reasons. Many grow vegetables in their backyards; I can teach them to make better use of what they already grow. Eating healthy does not have to be expensive.

The hospitality and storytelling training also strengthened my work in healthcare — helping me communicate better, listen more carefully, and approach people without judgment. Today I see myself not only as a mother and carer, but as someone with the confidence and skills to diversify how I earn a living, while serving my community with pride.

I have discovered that growth can happen at any stage of life — and that caring for others can begin with investing in yourself.

05

The 2026 Outlook · Our targets From foundations to flagships.

2026 is the year the strategy meets the road. Every project funded carries an explicit, scored link to tourism. Every event in the calendar is built to deepen LATA member engagement. For the first time, the Foundation publishes its forecast targets alongside its impact — transparency is part of the discipline of growth.

Income target
£75k
Fundraising goal for 2026

A 10% step-up from 2025, supported by paid capacity, an expanded events calendar, and the launch of the LATA Challenge — Move for Cuba.

Portfolio composition
100%
Of 2026 projects with explicit tourism link

Every project has been evaluated against the weighted scorecard. Tourism is no longer one criterion among many — it is the lens through which we see all projects.

Community engagement
5 ×
Major fundraising events across 2026

LATA Expo Auction and Raffle · LATA Challenge — Move for Cuba · LATA Pub Quiz · LATA Bake Off · Bristol Latin BBQ.

The strategy is set. Now we run.

2026 marks our first integration into LATA’s broader sustainability reporting — meaning the Foundation’s impact will, for the first time, be visible across the entire LATA community as a shared achievement.

Early 2026 — Already Delivering

Travel Leaders Lunch March 2026
March
Travel Leaders Lunch £6,000+ raised through tickets & raffle
Delivered
May
Bristol Latin BBQ The Foundation’s first event held outside London · £275 raised
Delivered
June
LATA Expo Auction and Raffle Returning bigger — aiming to exceed 2025’s ~£15,000 total
Cornerstone
July
LATA Challenge — Move for Cuba Industry-wide community fundraising campaign
Upcoming
29 Sep
LATA Pub Quiz Tickets now on sale
Upcoming
19 Oct
LATA Bake Off Latin American-inspired bakes · LATA Star Baker 2026 · week of 19 October
New
2027
20th Anniversary Two decades of supporting community-led change
Horizon
Looking to 2027 & beyond

2027 marks our 20th anniversary. By then we aim to be in our scale & impact phase — with multi-year project partnerships, deeper corporate engagement, and an integrated reporting framework that turns every LATA member into an amplifier of community-led change.

2026 Project Spotlights

Two flagship projects. Two sides of the same case for tourism as a force for good.

In Galápagos, tourism’s environmental footprint is the problem we’re helping solve. In Pachar, tourism’s economic upside is the opportunity we’re helping unlock. Together they show why our criteria now treat tourism not as a context, but as the lever itself.

Spotlight 01 · Conservation
Ecuador · Isabela Island, Galápagos

Protecting an oceanic manta ray aggregation — and the tourism that depends on it.

In partnership with the Galápagos Conservation Trust and the Galápagos National Park Directorate, we are funding a paid local research internship and best-practice tourism guidance at Los Túneles — a famous day-trip site recently discovered to host an oceanic manta ray aggregation now at risk of boat strikes.

This is the precise model our new strategy was designed for. Tourism supplies ~80% of the Galápagos economy, but UNESCO has repeatedly raised the spectre of a return to the World Heritage At Risk list as land-based tourism has grown by over 260% in twenty years.

Our funding supports a Co-Galápagos paid internship for a local early-career researcher, hosted by local NGO FUNCAVID, who will help complete the technical guidance, co-lead a community communications campaign, and support training for 14 boat crews and Naturalist Guides — turning every tourist trip into an act of conservation rather than a threat to it.

£5,000
LATA Foundation grant — supporting an 18-month pilot to March 2027
14
Local boat crews to receive training in best-practice manta ray tourism
101,000+
Annual tourists to Isabela who stand to benefit from improved guidance
1
Paid internship for a local early-career researcher from the Galápagos community
Manta ray photo · Jonathan Green
Spotlight 02 · Community Livelihoods
Peru · Pachar, Ollantaytambo · Sacred Valley

A village reimagined through art — on the road to Machu Picchu.

In partnership with Turismo Cuida, the LATA Foundation is supporting Phase II of Pachar Pueblo Mural — building on a Phase I that transformed 34 homes and the local church into murals telling stories of Andean cosmovision, ancestral agriculture, and cultural resilience.

Phase II turns that artistic foundation into a living, market-ready visitor experience. Our funding supports training for women and youth in hospitality, guiding, and experience design, delivered in partnership with CENFOTUR (Peru’s national tourism training body) and Instituto La Salle. The output: 3–4 ready-to-sell tourism products — guided mural tours, weaving workshops, gastronomic experiences — designed by the community, delivered by the community, owned by the community.

Pachar sits on the Cusco–Machu Picchu corridor, one of Latin America’s most-travelled routes. Today, just 10% of Pachar’s visitors are international. That gap is precisely where the LATA community comes in.

£5,000
LATA Foundation grant — Year 1 of Phase II (Apr 2026 – Mar 2028)
60
Families directly benefiting · ~300 residents · 70%+ women & youth
34
Market-ready tourism experiences launching in Year 1
71%
Of Phase I visitors said they would highly recommend Pachar to others
From grant to itinerary · The longer-tail opportunity

How £5,000 from the Foundation unlocks years of community income — through LATA members.

Pachar is the clearest demonstration yet of what our refocused criteria are designed to do. The Foundation’s grant doesn’t just fund training — it builds the product LATA members can sell. The community owns the experience. The operators provide the demand. The grant pays for itself many times over, in livelihoods sustained.

Step 01
The Foundation funds the build

£5,000 to train women and youth, develop 3–4 tourism products, and prepare them for visitors.

Step 02
LATA members add to itineraries

Pachar becomes a half-day stop on Sacred Valley itineraries — between Ollantaytambo and Machu Picchu.

Step 03
Visitors pay the community directly

Each booking puts income into local hands — guides, weavers, cooks, hosts — sustaining 60 families.

Step 04
The project becomes self-sustaining

Visitor revenue funds maintenance and expansion. The grant withdraws. The model continues.

For LATA members

A genuine, community-owned cultural experience on a route your clients are already travelling. An additional booking line that supports a project you’re already collectively funding through the Foundation. A story your travellers will remember and retell.

For the community

Visitor revenue that flows directly into household income. Reduced dependence on philanthropic funding within three years. A 30% projected increase in tourism-linked household income across Pachar by project end.

An invitation to LATA members

This is your Foundation. Make it the engine of change you want it to be.

The LATA Foundation exists because the LATA community willed it into being eighteen years ago. To unlock the next chapter — multi-year project partnerships, deeper community impact, a portfolio that reaches further than ever — we need more of our members to make the Foundation a regular, intentional part of how they support Latin America.

The case for regular giving.

Today, three-quarters of our income comes from a small group of generous tour operators. Their leadership has been extraordinary — and we want to widen the circle around them. The more members who give regularly, the more predictable our funding, the more ambitious our project commitments, and the less vulnerable the Foundation is to any single year of fluctuation.

The case for your support.

Every project in this report is in a country your clients travel to. Every grant we make connects tourism — your industry — to outcomes that matter for the places that host it. Supporting the Foundation isn’t charity: it’s investment in the destinations, communities and ecosystems on which the entire LATA community depends.

ESG & CSR · For sustainability and procurement leads

Supporting the Foundation is industry-aligned sustainability — not generic philanthropy.

Audit-ready
Annually reported
UK Reg. Charity No. 1123580
E
Environmental
Conservation in the destinations you sell.
  • Endangered manta ray protection & regenerative tourism in Galápagos Galápagos Conservation Trust · 2026
  • Marine, mangrove & reef ecosystem training, Azuero Pro Eco Azuero · 2025–26
  • Wildlife protection & agroforestry, Bermudian Landing Community Baboon Sanctuary · 2025
S
Social
Community livelihoods, education & women’s empowerment.
  • Women-led tourism enterprise & cultural heritage, Sacred Valley Turismo Cuida / Pachar · 2026
  • Academic tutoring & wellbeing for 600+ children El Rio Foundation · 2025–26
  • Literacy, mobile library & child protection, Cusco Picaflor House · 2025
  • Belize’s first women-led conservation NGO Community Baboon Sanctuary · 2025
G
Governance
The discipline behind every grant.
  • Weighted scorecard applied to every 2026 project Tourism · community · sustainability · footfall
  • Non-negotiable gates on safeguarding, transparency & NGO oversight Four yes / no checkpoints
  • Independent trustees & externally audited accounts UK Reg. Charity No. 1123580
  • Annual impact report & project-level outcomes Citable in your own ESG reporting
Aligns with
UN SDG 4 · Education SDG 5 · Gender Equality SDG 8 · Decent Work SDG 10 · Reduced Inequalities SDG 14 · Life Below Water SDG 15 · Life on Land GSTC Criteria B Corp Impact Areas The Long Run · 4C Impact Areas — Conservation · Community · Culture · Commerce

Three ways to make it your Foundation.

01
Become a regular giver

A monthly or annual contribution from your business — whatever scale feels right. Predictable income lets us commit to multi-year partnerships and deeper community impact.

For tour operators & agencies
02
Sponsor an event

Back one of our 2026 fundraising events — the Pub Quiz, the Bake Off, the Auction, the Move for Cuba Challenge. Your visibility, our reach, more for the projects.

For brands & partners
03
Champion a project

Send your clients to Pachar. Donate prizes to the Auction. Offer expertise to a project partner. Run a workplace fundraiser. The Foundation thrives when members get hands-on.

For everyone in the community

One small step from every member. A transformed Foundation by 2027.

Get in touch
info@latafoundation.org
The people behind the work

A huge thank you to our volunteers

The LATA Foundation wouldn’t exist without our volunteers — their commitment, expertise, and time are the foundation on which everything we do is built. We are hugely grateful and thankful for everything they put in.

01 · Governance Trustees 8 volunteers
Jude BerryChairKite Representation
Megan ParkinsonVice ChairThe Long Run
Nicola GudeTreasurerSenderos Representation
Colin StewartTrusteeAir Europa, MD
Kate McWilliamsTrusteeLotus, CEO
Lyn HughesTrusteeWanderlust Magazine, Founder
Carmel HendryTrusteeExplore, Head of Product
Dean SmithTrusteeIndependent Consultant
02 · Fundraising & Events Fundraising & Events Team 11 volunteers
Julia RossJoint HeadLatin Routes
Kathryn RhodesJoint HeadJourney Latin America
Jon GoldsmithTeamcazenove+loyd
Si WillmoreTeamJRNY Magazine
Lucy BaileyTeamFinn Partners
James SirotkinTeamJacada
Emily Drummond-SouthwickTeamExplore
Emily MorrisTeamExplore
Charlotte DaubeneyTeamJourney Latin America
Harriet AllanTeamCommunity Development Coordinator, Taylor & Francis
Carmen ToddTeamIndependent
03 · Projects Projects Team 10 volunteers
Kerry Ann GovierTeamJacada
Jonny LivingstoneTeamUltimate Travel Company
Cat DaviesTeamWendy Wu
Emma CambersTeamMuch Better Adventures
Chris EllisTeamExplore
James AdkinTeamExplore
Ana Paula AlbinTeamLima Tours
Hillary HollandTeamDistinctive Americas
Garance ChuzelTeamExodus
Finn ClennettTeamJourney Latin America

Time given freely is the rarest gift of all. Thank you for everything you make possible.

Thanks to our donors

The travel industry partners powering our 2025 work
Journey Latin America Sunvil Rainbow Tours Last Frontiers Latin Routes Senderos

With thanks to
GO Galápagos / GO Quito Hotel · De Nada’s Empanadas · Sanderson Phillips · Amazonas Explora DMC · Bradt Guides · Coppola Hideaways · Viaventure DMC · Lima Tours · Explora Hotels · Aqua Expeditions · Mountain Lodges of Peru · Australis Cruises · Air Europa · Estancia Los Potreros · Falkland Island Holidays · Unseen Tours · Via Natura DMC · Art Hotels Ecuador · Distinctive Americas · Journey Mexico · Gondwana Brazil DMC · Sunvil · Las Iguanas · Wendy Wu Tours · Belize Tourism Board

Special thanks to Rachel Nicoll and Abbi Gutierrez – the LATA Foundation team, for their dedication and hard work

Impact Report · 2025/2026
Published at LATA Expo 2026 · The first of what will become an annual report
Tourism as a catalyst for change.