The Latin American Travel Association (LATA), founded in 1992, is a consortium of travel experts, businesses, and tourism boards united by a shared passion for Latin America. Bringing together a diverse membership of tour operators, airlines, DMCs, accommodation providers, and tourist boards, LATA works to promote and grow travel to Latin America in a way that is collaborative, impactful, and sustainable.
As a trusted voice in the UK and European travel markets, LATA champions the Latin American region through media engagement, lobbying efforts, industry events, and by fostering meaningful business connections among its members.
Today LATA has grown to more than 400 members and membership offers a wealth of opportunities such as:
- Industry Recognition: Members are part of a trusted and respected voice in the UK and European travel trade, with access to exclusive marketing, PR, and media support.
- Sustainability Leadership: Opportunities to partake in LATA’s Sustainable Travel Programme, offering training, tools, and a network to support a businesses journey towards more environmentally and socially responsible tourism.
- Safety and Standards: Access to the LATA Safety Scheme and expert auditing tools, helping businesses maintain high safety standards across their supply chain.
- Events and Networking: Opportunities to connect at flagship events such as LATA Expo, WTM Reception, Parliamentary Reception, and regional roadshows designed to build business and showcase brands.
- Education and Insights: Members can keep ahead with regular webinars, trend reports, and strategic discussions on issues affecting Latin American tourism.
- Marketing & Exposure: Businesses can feature on LATA’s digital platforms and reach key buyers, partners, and media across the travel industry.
In 2007, members of LATA voted to create the LATA Foundation as a means for the travel industry to put something back into the region. Through our partnership and the on-going support of LATA, the Foundation can harness the collective strength of this powerful community to drive meaningful, lasting change, and together, we can make an even greater impact.
For more information on LATA, please visit www.lata.travel or email info@lata.travel